oobCREATIVE collaborated with Mind Springs Inc. to produce strategic mental health education campaigns and creative communication plans, effectively supporting the Board and Chief Executives in leading over 500 staff members and driving meaningful change across 14 Mind Springs Health and West Springs Hospital communities throughout Northwest Rural Colorado.
I share the belief with Mind Springs Health that mental health and addiction recovery care are crucial for thriving communities. Mind Springs Health provides inclusive, LGBTQ+/Non-binary-affirming behavioral health services, valuing every client’s uniqueness.
I am proud to have worked closely with their executive leadership team to navigate the complexities and sensitivities of mental health messaging and communications in an ever-changing post-COVID health landscape.
Mental Health Education Materials:
Executive and Communication Materials:
Program Awareness and Promotions:
Scope of work: Mind Springs Inc.
Brand, Marketing & Communication Strategy / Creative Direction
– Branding and design refresh:
- Simplified digital eco-system
- Design templates for staff
- Human-Centered design
- Refresh websites (health, hospital, foundation)
– Internal Communication Strategy:
- Crisis managed communications
- Staff retention/attrition
- HR- Recruiting
- Executive and Board of Directors Coaching
– Community Communication Strategy
- Human-Centered Design Research
- Demographic and Psychographic Study
- Audience Needs Assessment
- Stakeholder Analysis
“Here For You” Community Outreach Video for Steamboat Springs.
“Welcome to Mind Springs” Orientation Video from leadership.
